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Full form of SEO is Search Engine Optimization which simply means optimizing and designing your website in the best possible way so that Google and other similar search engines like Bing, Yahoo etc. can read your website properly and based on the quality of your content, design and several other parameters, rank your website in its search results for various relevant keywords which users use to search. So, better SEO of your website means, better search rankings for your website, and eventually more relevant quality traffic on your website. For eg. If you have a Chinese restaurant in India, you will obviously want that when users search with the keyword - "best chinese restaurant in india", your website should appear on top of search results. To achieve this, your website will have to be properly optimized for multiple relevant keyword phrases like - "best Chinese restaurant in india" or "top restaurant in india" etc. which would basically mean -
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